About -> About Google
Google is the pre-eminent search engine in the US and the world. As of January, 2009 research indicates that Google searches make up 63% of all searches on the Internet.
Yahoo, the clear #2, is at 21% - in other words there are 3 times as many searches on Google than on Yahoo. MSN comes in third with a paltry 8.5% of the market, followed by Ask and AOL each with a bit under 4%.
Why does this matter to you? Because it means if there were one place you'd want to be seen, it's Google. Whether it's via use of Google's pay-per-click advertising service Adwords or it's getting up on the organic listings via Search Engine Optimization - you want to be seen here.
Google wasn't the big name at first - that would be Yahoo. But through a superior product, superior technology, and a constant focus on relevance (meaning, the results are really relevant to the person searching), Google took over. And it's Adwords product has made it a lot of money, and made a lot of money for everybody else.
If your business doesn't need to be found, or to advertise, or to find new clients, you can ignore Google. If you need to build your market, they are hard to ignore.
For therapists, I offer both Google Adwords Pay-Per-Click packages as well as Search Engine Optimization packages to get you higher in the natural search engine results.
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