Comparisons -> Adwords vs. Print Ads

Google Adwords	Print Advertising
Your ad goes in front of someone who is interested in your service.	Your ad goes in front of readers of a publication. Perhaps they are interested in your service, most likely not.
Your ad goes in front of them right when they are looking for your service.	You ad goes in front of them at a random time.
Don't like the ad you're running? Change it!	Once you've printed them, they are printed.
You pay only when someone is interested enough in your ad to click.	You pay no matter if anyone sees your ad or responds to it.

Folks, there are few exceptions to this rule for us. If you have amazing copy, and can stand to be in the same place of the same publication for month after month after month, you might begin to see results. To work, it takes persistence, and great copy. I found it to be an absolute waste of money.