My answer back to you is just as simple. The primary goal of your website, as a private practice helper or healer, is to get ideal clients to call or email you. That's it.

Some people decide to include lots of education about therapy, tons of articles, and the like. That may be nice, but your primary goal isn't to educate everyone about therapy, or to solve their problems online. It's to get ideal clients to call or email you.

Some people think you need to include every possible detail about what you do, your approach, explanations about the origins of the theories you ascribe to. No. You don't need to complete the conversion of this potential client to being a client right there. Your goal is to intrigue them into contacting you. How do you do this? Read more of the free pages….

A secondary goal for your website is this - to have non-ideal clients decide NOT to contact you. Give people enough of an idea of who you are and what you do that they can know whether there is a resonance with you or not. People know this quickly and intuitively.

So remember, the goal of your writing, your content organization, your photo, is to get your ideal client to contact you.

Best! Peter