Comparisons -> Your Google Guy vs Do-It-Yourself
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Your Google Guy
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Do-It-Yourself
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| Can have an effective, customized ad campaign up in an hour. |
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| Have a background in high-tech, have been a webmaster for over 10 years, and been using Google Adwords for over 5 years. |
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| Know how to avoid the two major pitfalls of Adwords - wasting LOTS of money, and not getting your ad seen at all. |
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| Know the ins and outs of geotargeting, quality scores, negative keywords, dynamic keyword insertion, the search network vs. the content network, broad match, phrase match and exact match keywords. |
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| Was creating websites for a living in 1996, and has been using Adwords since 2003. |
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Respectfully, folks, this is a complex system, and I am a specialist in it. I really believe the money you spend on my work with be returned to you many, many-fold. I don't tend to have to spend much energy marketing these services because I am good at what I do, and am usually working from a personal referral.
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When Peter set me up with Google, he made the process incredibly simple for me. Before this, my practice was completely stagnant. Since my ads have gone up, I have been receiving an impressive, regular stream of new clients, all through Google. This has been worth every penny - my practice is growing much faster than I imagined possible!
Elyn Tromey, LPC
ElynTromey.com
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